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digital brain ring

Digital Brain Ring 2017

On November 17, 2017, “Kislovodskaya Celebnaya” participated in Digital Brain Ring organized by CoMagic. More than 200 participants were invited, not only CoMagic services users but also bloggers and potential customers. As always, the event organization was at its best.

The funders and our company among them provided all participants with free appetizers and main courses, and wine (three types), and mineral water, coffee, and tea. Therefore, none left hungry or dissatisfied.

 

The brain ring itself (it was the third tour) consisted of 2 semifinals and one final. The following teams took part in the event: “Smart Media”, “Ascent Media”, “Biplane”, “Media-108”, “Group-08”, “Blonde performance”, “Artokh Media”, “Media pro Net”, “Magic Team”. The winner of the intellectual party was the team “Biplane”. From the bottom of our hearts, we congratulate the guys on their victory!

 


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The day of remembrance of the Prophet Elija

On August 2, 2017, on the Red Square and Iljinka street, festive events consecrated to the Elijah’s Day and the 87th anniversary of the Airborne Forces foundation took place. The paratroopers honor Elijah the Holy Prophet as their patron saint.
The event was held by the permission of the President of the Russian Federation and by the blessing of the Patriarch of Moscow and All Russia, supported by the Airborne Forces Command of the Russian Federation, the Government of Moscow, the Chamber of Commerce and Industry, the Prefecture of the Central Administrative District of Moscow, “Association of Veterans of Russian Airborne Forces” non-governmental organization, Association of Russian Paratroopers and some other organizations.

During the Cross Procession on Vasilievsky Slope, the military field kitchen was blessed, and all people were offered soldier buckwheat porridge and “Kislovodskaya Celebnaya” sparkling mineral water.

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Airborne forces day 2017

On August 2, 2017, in Moscow, on Vasilievsky Slope, a fair and a show consecrated to the Russian Airborne Forces Day took place.

Leader Aqua (manufacturer of “Kislovodskaya Celebnaya” mineral water) was a funder of this event. Together with the military, who organized a field kitchen and offered everyone to taste buckwheat porridge, more than 4500 bottles of mineral water were given. The day was very hot, and the sparkling water was just the right thing.

 

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I would like to note that our defenders, soldiers-paratroopers, honorably represented our glorious army at this celebratory event. We were especially pleased with the youngest, the future defenders of the Fatherland, cadets of military schools. Children in military uniform who know what is the discipline, the comradeship, the honor. And young girls marching in columns in beautiful paratrooper uniform made us proud of our armed forces.


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Jazz festival 2017

On July 1, in the settlement Arkhangelskoye outside Moscow “Usadba Jazz 2017” festival took place
Our company was on the list of funders for this event. Also, there was a free tasting of “Kislovodskaya Celebnaya” mineral water, “Talaya” drinking still water, and “Mogu Mogu” juice drink.
All people could taste the products near the tasting counter and/or buy these beverages near the selling counter.

Other famous brands were among the event funders, such as “Delimobil” a Russian car-sharing provider, “Head Hunter” recruiting company, North Caucasus nature protection fund, and many other companies.

Many visitors to the festival were happy to come to our tasting stations and, having tasted “Kislovodskaya Celebnaya”, noted its pleasant taste and refreshing effect. People bought bottles with water and placed themselves on the main field wherever they wanted.
The festival was fun and interesting. Even a sudden (though short) heavy rain could impair neither visitors’ neither festival organizers’ mood.

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Business conference 2017

On June 27-28, in conference hall No. 6 of the “Alfa” Hotel (of Izmailovsky hotel complex), a meeting of leaders and top managers of small and medium-sized businesses with the business coaches well-known on the Russian Internet took place. This event was dedicated to the memory of Radmilo Lukich, the founder and CEO of Salecraft and sales business coach.

Within two days, from morning to evening, the most famous speakers and business coaches gave masterclasses and practical tools for making the trade successful. People got to know each other, talked, negotiated. Some of those present found their suppliers, some found customers, and some just got a charge of motivation.

But there was one thing that united everyone. No one left without positive emotions and new ideas.
On behalf of “Leader-Aqua” and “Good Market”, I would like to express my deep gratitude to Murat Turgunov and Lilia Nizamova, the organizers of this magnificent workshop.
I also would like to say thank you to all the speakers who gave us their little and big secrets and provided everyone present with a creative mood.

 


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A celebration of childhood in the “Mosaic” – 2017

On June 1, 2017, on the Mozaika shopping mall roof, a real “Childhood Festival” took place.

The festival program included a two-hour show consisting of the best circus, vocal, and dance performances of the leading creative teams of the “Stimul” community center.

There were free masterclasses “Drawing with molten wax” and “Decorative ceramics” during the entire event. Children learned to make toys and jewelry with their own hands. There were many other masterclasses, quizzes, and competitions.
Among other things, “Leader-Aqua” conducted a tasting of the “Kislovodskaya Celebnaya” mineral water and “Mogu Mogu” juice soft drinks. Everyone could taste these drinks absolutely for free.


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Official video

Filmedia has completed the work on the first advertising video about the “Kislovodskaya Celebnaya” mineral water.

In the first minutes after publication, this video caused a mixed public response. Someone drew attention to the creativity and original presentation of the material; someone saw a piece of “dark humor”. Someone thought that such an advertisement shows disrespect for the elderly on the part of their children and even (oh, the horror!) exposes the primary target audience (women after 30) “unflatteringly”.

Obviously, it’s great that a just-released ad immediately caused a response. After all, it would be worse if it was simply not noticed, and here we have criticism, defense, discussion, etc. However, the purpose of the video is to show the advertised product healthiness and not the relationship between people.

Nevertheless, if the audience saw in the video something more than just the advertised product and began to discuss the characters, we hope that someone could see themselves. And once again, think about how it looks through the eyes of others.

Of course, this is just a scenario. But we took the idea from life. And we will be glad if one of those who has watched this video does not want to be like the young characters, but on the contrary, takes the phone and calls his/her parents. I don’t know if this advertisement managed to convince people to buy “Kislovodskaya Celebnaya” water, but the video makes people think about the need to take care of their loved ones.


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Liver and gallbladder

The human liver and gallbladder play a considerable role in the absorption of food and blood circulation. These organs are involved in all types of metabolism, assist in absorbing fats, and neutralize allergens, poisons, and toxins. Also, they absorb and store vitamins, help the active movement of food through the intestinal tract. The liver and gallbladder are essential for the health of the entire digestive system. When one of these organs ceases to function normally, the person feels discomfort and severe pain. He/she cannot take its usual food and is forced to eat diet foods for the rest of his/her life.

People noticed the healing properties of mineral waters several centuries ago. If we consider their effect on health from the biological point of view, the body is replacing cellular water, the structure of which is partially destroyed, with mineral water. As a result, curative and preventative water increases the efficiency of cell operation and allows the body to extinguish the centers of pathologies of internal organs.

Since the Kislovodsk mineral waters fame spread throughout Russia, it has become much easier for people to restore the liver and gallbladder function. Mineral water of the “Sulfated Narzan” hydrochemical type contains a unique set of microelements. It is procured in wells 450 meters deep; it is absolutely eco-friendly and healthy. “Kislovodskaya Celebnaya” has a favorable effect on liver function and biliary excretion. It promotes the growth of hepatic circulation, which reduces the level of tissue hypoxia of cells and increases their function. The unique water composition enhances bile production, improves its composition, and liquefies. Competent intake of Kislovodsk water will promote protein metabolism in liver cells. This organ will gradually renew itself, and its protective functions will significantly increase.

Kislovodsk table drinking water passes through the duodenum and causes a “cystic reflex”. It helps the vermicular movement, which stimulates the contraction and emptying of the gallbladder. Thus, congestion and inflammation are eliminated, and the accumulated crystals of cholesterol are excreted and do not transform into gallstones. An important factor is the mineral water’s curative effect on the stomach and intestinal tract since their correct work reduces the number of toxins and inflammation products in the liver.

The correct course of treatment with “Kislovodskaya Celebnaya” water will be the key to success. To heal from liver and gallbladder diseases, give preference to the Kislovodsk water of medium salinity. Much attention shall be paid to the regimen and accompanying diet. If you drink the mineral water at home, try to bring the conditions closer to the sanatorium ones. It is essential to adhere to a firm daily routine; you need healthy sleep and regular walks outdoors. The treatment course shall not exceed 25-35 days. The mineral water shall be heated to 40-45°C. Drink it three times a day, gradually increasing the dosage from one and a half to two glasses at a time.

Fresh and clean mineral water intake plays an essential role in the body’s vital function. Its correct intake will have a positive therapeutic effect; it will be an excellent prevention of gallstone disease. Obviously, the existing stones will not dissolve, but timely treatment will prevent the appearance of new ones. By intaking waters of the Kislovodsk “Sulfated Narzan” hydrochemical type, you will receive an opportunity to return vital energy without visiting the popular resort.


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Treatment of gout

The narzan curative effect has been known for many years. In Kislovodsk, one can hear a lot of legends about the healing of horses that drank from the spring and about horseman who noticed this “water of life” and also cured their illnesses. For many centuries the people avid to improve health and feel the curative properties of narzan come to the resort. Narzan “in bottles” keeps all the mineral water properties from the spring and has an advantage. You can buy it not only in the “City of the Sun”. The personnel of Pyatigorsk Institute of Health Resort Study recommends drinking the natural water from springs of Caucasian Mineral Waters to prevent and treat a lot of diseases. It is proved that “mineral water” assists in regulating of metabolic processes, removes fatigue, and saturates the blood with microelements. “Kislovodskaya Сelebnaya” is a curative, preventative mineral water of sulfated narzans type, efficient when treating a number of diseases, including gout.

Gout means pain.

Approximately one man of a hundred people suffers from the gout. The disease usually comes to people after 30 years and mostly to men. The gout is characterized by sudden swelling and severe joint pain caused by deposits of uric acid crystals. It happens because of body metabolic disorders: the uric acid removal by the kidneys decreases, acid concentration in the blood increases, the crystals are deposited in joints, ligaments, under the skin and cause insufferable pain.
First of all, gout strikes the big toe, then it affects other joints:

  • ankles;
  • knees;
  • small hand joints (fingers and wrists);
  • elbows.

Gout is a painful disease that is worsened without treatment. If you see the first signs of any joint inflammation, you need to consult with a doctor. Not only medications are prescribed to ease the symptoms and stop the gout attack, but also the mineral water intake. “Kislovodskaya Celebnaya” water has proven itself to be useful in treating gout.

Gout symptoms
The first stroke is accompanied by:

  • sudden joint pain (especially at night);
  • swelling and painfulness around the damaged part of the joint;
  • red shiny skin that can itch and peel off.

The pain usually is so severe that even the touch of a sheet is insufferable. Each attack lasts from three to ten days, then the swelling dissipates, and the pain goes away.
In the case of no adequate therapy, the attack affects other joints, and they can last up to three weeks.

Gout diagnostics
The patient shall have a blood test to determine the uric acid level. Note that the test shall be made within 4-6 weeks after the last stroke. Otherwise, the uric acid level can be lower than it actually is. In neglected gout cases, the patient may need an X-ray to determine the degree of the joint damage.

Diet in case of gout

  • Exclude products with a high content of purine:
  • fowl and rabbit;
  • fatty fish (anchovy, herring, mackerel, sardine, sprat);
  • dock, spinach;
  • coffee, cocoa;

It is recommended to limit the number of products with moderate content of purine:

  • meat (beef, lamb, pork);
  • poultry (chicken, duck);
  • peas, beans, and other legumes;
  • mushrooms;
  • some vegetables (asparagus, cauliflower);
  • whole-wheat bread.
  • The diet shall be based on dairy products (milk, cheese, yogurt, butter), eggs, bread and cereals, noodle products, fruit, and vegetables.

Treatment of gout
To ease the pain and reduce the swelling, raise the joint, and give it some rest. A cold compress can help (ice wrapped in a towel is applied for 20 minutes). You can take anesthetic medication. Doctors recommend intaking mineral drinking table water, for example, “Kislovodskaya Celebnaya”, which belongs to the group of sulfated narzans. Its effect is based on the normalization of metabolism impaired in the case of gout. Besides, minerals in the “Kislovodskaya Celebnaya” assist in swelling removal and joint recovery.

Non-steroidal anti-inflammatory drugs prescribed in case of gout ease the pain and remove the joint inflammation, but have an irritating effect on the stomach. The right dosage of the sulfated narzan can help to prevent the development of medicinal gastritis. So, “Kislovodskaya Celebnaya” has a double effect: it treats gout by normalizing the metabolism and partially neutralizes the effect of non-steroidal anti-inflammatory drugs. Wholesome and healthy “water of life” indeed!

Regular intake of “Kislovodskaya Celebnaya” water and adherence to the diet will help to avoid exacerbations of gout and limit the intake of unsafe non-steroidal anti-inflammatory drugs.

 


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Cleansing the body

Treatment and cleaning: how to deal with toxins using Kislovodsk curative and table waters?

The human body is a complex system that is equipped with cleaning systems. But after 15 years, the human body starts accumulating toxins, waste products that are not removed naturally. How can we remove these harmful substances? How can we prevent their accumulation and secure our body forever?

Let’s consider the causes and symptoms of toxins accumulation stepwise and then define the treatment and prevention course!

Why are toxins accumulated in the body?

Toxins get into the body in various ways, so let’s define the three main:

  • Products with GMO, conserving agents, colorants, the residues of which are deposited in the gastrointestinal tract. Only 2-3% of people have a fridge full of fruit, vegetables, cereals, or dairy products. All other people keep their fridges full of yogurts with an insane expiration date, frozen food, candies, etc.
  • Water and beverages. The same story with the drinks as with the food, but we also need to add poorly purified water with a high content of chlorine.
  • Bad ecology and bad habits, such as smoking, alcohol, overconsumption of salt and peppery food.
  • High amounts of harmful residue deposit on the mucous membrane of the stomach and intestinal tract, preventing the normal absorption of minerals, vitamins, microelements, and other useful substances. As a result, the normal body operation rhythm is broken.

Symptoms of the accumulation of the toxins

When high amounts of toxins are accumulated in the body, it starts to respond, and signals that it is time for cleaning. The main signals are regular constipation that, if not addressed, can become chronic, bad breath and distinct weight disorders. Non-specific symptoms include:

  1. Skin problems that are especially stressful for women. Acneiform rash, gray complexion, pink acnes, and what a nightmare, premature wrinkles. And that is only a short list of the possible problems you can face.
  2. Hair and nails fragility and colorlessness.
  3. Joint pains.
  4. Attention concentration problems and visual impairment.
  5. Fatigue and weakness caused by the constant resistance to the harmful accumulations.
  6. The immune system decreases, the blood flow and protein synthesis worsen, and these processes result in a decrease of activity, skin quality, and general condition.

How can we secure and clean our bodies?

All these symptoms and sequences can be easily removed and even prevented if adequate measures are taken timely. Obviously, the body cannot be thoroughly cleaned without a full diet menu enriched with fiber, animal and vegetable protein, and vitamins. In all stages of cleaning, we recommend stopping eating fatty, salty, peppery, and too sweet food that irritates the mucous membrane and prevents the removal of the toxins naturally.

The intake schedule: “Sulfated Narzan” curative waters

The most important aspect of toxins removal is the intake schedule with clean water, sugarless tea, and curative sulfate and hydrocarbonate water. As you know, back in 18-19th centuries, doctors recommended “to travel to the water springs” to clean the body, the liver, and ladies went to the resort to treat neurosis. Today everything has changed, and we do not need to plan a long journey; we can just purchase the required amount of “Sulfated Narzan” in a drugstore or an online store.

Mineral waters of “Sulfated Narzan” Kislovodsk hydrochemical type have a stable composition and general salinity in the range from 5 to 5.5 g/L and contain the following components:

  • Anions (sulfate, chloride, hydrocarbonate, iodine, bromine, fluor).
  • Cations (magnesium, calcium, sodium, ammonium, ferrum, etc.).
  • Silicic and metaboric acid.

Active components of “Sulfated Narzan” remove toxins from the body, clean the mucous membrane, and restore processes that were impaired by the toxins:

  • Gastrointestinal tract operation impaired by the accumulated “wastes”.
  • Metabolism and normal weight.
  • Resolve constipation.
  • Normalize blood pressure.
  • Bring the nervous system and sleep into a normal condition.

Sulfate and hydrocarbonate water is recommended to treat hyperacidity, diabetes mellitus, and treat a number of liver and bladder diseases. Even if you aim to simply clean the body, after the course of Kislovodsk mineral waters, you will feel stronger, forget about constipation, epigastric burning, and the complexion, skin and hair condition will become better!

Remember that Kislovodsk mineral waters belong to the curative category; therefore, they are not recommended for regular drinking. Before taking in, consult a doctor because if you have gastritis with hypo-acidity and exacerbation of some diseases, the “Sulfated Narzan” and waters of the same class are not recommended for drinking!


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